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Our Mission

Storytelling is our superpower. Learning is our passion.

We’re storyteachers.

Today’s kids are exploring a world far more complex than the one we grew up in, and they’re facing challenges we never imagined.
What skills do they need to navigate this fundamentally changed world?

The ability to think creatively and critically, to adapt and solve problems, to understand and feel at home in communities far beyond their own, and to express their thoughts and feelings with clarity.

These are the new fundamentals, and they’re teachable skills. That’s where Encantos comes in.

We know kids learn best through stories. So we partner with a diverse group of storytellers to create culturally rich, curriculum-infused storyteaching experiences.

Storyteaching engages and inspires kids to think on their feet, to connect with others from backgrounds different than their own, and to be curious and creative.

With the Encantos storyteaching platform, kids learn the skills they need to flourish—and they learn to love learning along the way.

Our Products

The Encantos app brings the storyverse to life and uses technology to help customize the experience so that our worlds grow as your children do.

But just as learning shouldn’t stop in the classroom, storyteaching doesn’t stop with our app.

By fusing physical and digital experiences, we expand our storyworlds to meet kids where they are, with the kinds of tools they love. Animated series, books, songs, apps, games, puzzles, and other products encourage kids to continue learning through play, curiosity, and engagement.

Giving Back

As a Public Benefit Corporation (PBC), each of our brands is tied to a family-focused social benefit cause to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with and for kids and families.

Executive

Steven Wolfe Pereira

Chief Executive Officer & Co-Founder

Susie Jaramillo

President, Chief Creative Officer & Co-Founder

Julie Fleischer

Chief Growth Officer

Anna María Chávez

Chief Impact Officer

Keith Elliott

Chief Technology Officer

Scott Traylor

Chief Product Officer

Taylor Margis-Noguera

Chief Operating Officer

Sol Trujillo

Chairman and Board Director

Charles Hudson

Board Director

Nuria Santamaría Wolfe

Chief Strategy Officer & Co-Founder

Carlos Hoyos

Chief Data Officer & Co-Founder

Steven Wolfe Pereira

Chief Executive Officer
& Co-Founder

Julie Fleischer

Chief Growth Officer

Anna María Chávez

Chief Impact Officer

Keith Elliott

Chief Technology Officer

Scott Traylor

Chief Product Officer

Taylor Margis-Noguera

Chief Operating Officer

Sol Trujillo

Chairman and Board Director

Charles Hudson

Board Director

Nuria Santamaría Wolfe

Chief Strategy Officer
& Co-Founder

Carlos Hoyos

Chief Data Officer
& Co-Founder

Investors

Advisors

Antonio Lucio

Global Chief Marketing Officer

Facebook

Bernadette Aulestia

Former President, Global Dist.

HBO

Björn Jeffery

Former CEO & Co Founder

Toca Boca

Carla Harris

Vice Chariman & Mg. Dir.

Morgan Stanley

Dan Rosensweig

President & CEO

Chegg

Danielle Lee

Chief Fan Officer

Warner Music

Lydia Jett

Investment Partner

Softbank

Melanie Healey

Board Director

Hilton, Target & Verizon

Rich Greenfield

Managing Director

Lightshed

Richelle Parham

Board Director

Best Buy, e.l.f, LabCorp

Stephano Kim

Co-Founder

BlackBoard

Steve Pamon

President & COO

Parkwood Entertainment

Network

Press Release

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10 min read

Back to Press

10 min read

Steven Wolfe Pereira Elevates Edtech

Author

Hispanic Executive- BY ZACH BALIVA

Published

November 17, 2021

“NOBODY WAS CREATING DIVERSE CONTENT IN A CULTURALLY AUTHENTIC WAY, AND I KNEW SOMETHING HAD TO CHANGE.”

Steven Wolfe Pereira is disrupting one-size-fits-all learning and helping today’s children thrive through a new “storyteaching” platform called Encantos

Like most fathers, Steven Wolfe Pereira has experienced many sleepless nights. Although the birth of his son brought joy, it also brought concern. Wolfe Pereira, a Fulbright Scholar and Tufts graduate who completed an executive MBA program at MIT, had spent twenty years working at the highest levels of media, finance, marketing, and technology. He dealt with AI and data. In college, he studied international relations with a focus on developmental economics, including the gaps between the “haves” and “have-nots.” As a Fulbright Scholar in Mexico, he researched the role education plays in income inequality. He knew what his son was about to experience, and he was worried. “He’ll grow up in the age of automation, which can leave Latinos behind,” Wolfe Pereira says. “Today’s kids are diverse, and how the hell are they going to learn what they really need if we don’t put the right tools in their hands?”

The thought set off a series of events that would eventually lead Wolfe Pereira to walk away from his job as chief marketing officer at an AI-driven audience measurement company.

First, Wolfe Pereira became one of the 70.3 million people to watch Sir Ken Robinson’s famous TED talk, “Do Schools Kill Creativity?” He started wondering why consumers have personalization in advertising, commerce, and content but lack similar options in learning. He had already known that more than half of America’s kids are diverse, but then he found out just how underrepresented Latinos are in kids’ media: children are far more likely to learn from a talking animal than a Latino character. Dora from Dora the Explorer was converted from a character named Tess, and a white woman created Doc McStuffins. “Nobody was creating diverse content in a culturally authentic way, and I knew something had to change,” Wolfe Pereira says.

Wolfe Pereira was determined to realize that change, and the death of his parents hardened his resolve. His mother escaped the political turmoil of the Trujillo dictatorship in the Dominican Republic by coming to New York City, where she met Wolfe Pereira’s father, a former merchant marine who had served in WWII. Both had studied art but truly valued education and pushed their son to pursue his own at the highest levels. They worked hard to help Wolfe Pereira chart his own path, and their loss got him thinking about family, life, and legacy. “More than ever, I wanted my son to grow up bilingual, bicultural, and proud,” Wolfe Pereira explains.

After a period of pondering and planning, Wolfe Pereira was ready to get started. In many ways, he was the right person at the right time. He was on the board of the Ad Council. He knew every CMO in the industry. He had worked at the Blackstone Group, traveled the world with Violy & Company, worked for Akamai Technologies, and helped employers attract suitors like Golden Gate Capital and Oracle. He formed a core team with his wife Nuria Santamaria Wolfe, their dear friend Susie Jaramillo, and her husband Carlos Hoyos, who had two young children and whose eyes had also been opened to the lack of diversity in both education and kids entertainment. Together, they started Encantos.

Encantos is a direct-to-creator platform that helps kids learn twenty-first century life skills from the world’s best “storyteachers.” And although its products blend education and entertainment, Wolfe Pereira refuses to call it edutainment. “I hate that word,” he says. “Edutainment is low-quality cartoons with bad content nobody wants. This is storyteaching. It’s the best infusion of education, entertainment, and technology.”

The app hosts a mix of digital and physical products like books, puzzles, games, and more, which work together to bring the company’s original brands—such as Canticos and Skeletitos—to life. As Wolfe Pereira puts it, Encantos leverages advanced technology to deliver experiences that match each child’s specific pace and level.

The fast-growing company is turning heads, but it hasn’t always been easy. When Wolfe Pereira approached publishing companies, most major players told him diverse audiences weren’t worth their time and resources. But like any good tech company, Encantos was able to reverse-engineer and hack the process, becoming its own publisher and pushing out more diverse contentthan anyone else. “Now, I don’t have to ask anyone’s permission,” Wolfe Pereira says. “When one of our storyteachers has an idea we believe in, we just do it.”


According to Wolfe Pereira, the adventure-based brand Tiny Travelers is his homage to growing up as “a citizen of the world,” with a bilingual/bicultural upbringing and his studies in international relations at university. The brand is designed to help families embrace diversity and celebrate culture around the world. While traditional publishers would have started with “popular” countries like France, Itay, and the USA, Encantos published books on India, Haiti, Lebanon, Nigeria, and Colombia. Wolfe Pereira says he hopes to cover every country on earth.

In March 2020, the company received an unexpected boost as parents and educators pivoted during the COVID-19 pandemic. Since Encantos is a public benefit corporation, each brand champions a social cause and also hosts free online learning hubs loaded with printables, videos, and other quality content. Kids, parents, and teachers were stuck at home, and while they couldn’t travel, they were learning about the world through Tiny Travelers and other Encantos brands.

Today, Encantos is one of the hottest edtech companies around. They’ve struck several key partnerships, including a deal with Nickelodeon, and have attracted top leaders like Chairman Sol Trujillo and big-name investors like Kapor Capital. Encantos’ advisors come from companies like HBO, AMC, Discovery, LinkedIn, Morgan Stanley, Facebook, LEGO, and the NBA. Wolfe Pereira himself also sits on various boards, including the boards of Whalar, the Latino Community Foundation, and SMASH (the Summer Math and Science Honors Academy). Founded by Mitch and Freada Kapor, SMASH immerses underrepresented high school students of color in STEM programs.

In fall 2021, Encantos will officially launch its new app and establish itself as the home for learning twenty-first century skills. “We all have a story to tell, and everyone wants to help kids learn. Now they can,” Wolfe Pereira says. “We built the Encantos app for ourselves, but now it’s open to the world.” As the CEO explains, the Encantos app will have Encantos originals like Canticos, Tiny Travelers, and Skeletitos along with curated content from a select group of storyteachers from around the world.

Wolfe Pereira is excited to see what those storyteachers create. Maybe his son, who is interested in taekwondo, will learn mindfulness by watching videos on martial arts developed by someone in Korea. “I have no idea what users are going to put on our platform,” he says. “But I can’t wait to find out.”

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Careers

Big on stories. Huge on purpose.

Careers

Big on stories.
Huge on purpose.

Our People

We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.

Core Values

We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning,
more love.

Quick Facts

Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App”. We’ve become the premier publisher of kids and family books focused on diversity, equality and inclusion. Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description. We’re fans of compassion, merengue, and hugs.

Our People

We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.

Core Values

We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning, more love.

Quick Facts

Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App”.
We’ve become the premier publisher of kids and family
books focused on diversity, equality and inclusion.
Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description.
We’re fans of compassion, merengue, and hugs.

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