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Our Mission

Storytelling is our superpower. Learning is our passion.

We’re storyteachers.

Today’s kids are exploring a world far more complex than the one we grew up in, and they’re facing challenges we never imagined.
What skills do they need to navigate this fundamentally changed world?

The ability to think creatively and critically, to adapt and solve problems, to understand and feel at home in communities far beyond their own, and to express their thoughts and feelings with clarity.

These are the new fundamentals, and they’re teachable skills. That’s where Encantos comes in.

We know kids learn best through stories. So we partner with a diverse group of storytellers to create culturally rich, curriculum-infused storyteaching experiences.

Storyteaching engages and inspires kids to think on their feet, to connect with others from backgrounds different than their own, and to be curious and creative.

With the Encantos storyteaching platform, kids learn the skills they need to flourish—and they learn to love learning along the way.

Our Products

The Encantos app brings the storyverse to life and uses technology to help customize the experience so that our worlds grow as your children do.

But just as learning shouldn’t stop in the classroom, storyteaching doesn’t stop with our app.

By fusing physical and digital experiences, we expand our storyworlds to meet kids where they are, with the kinds of tools they love. Animated series, books, songs, apps, games, puzzles, and other products encourage kids to continue learning through play, curiosity, and engagement.

Giving Back

As a Public Benefit Corporation (PBC), each of our brands is tied to a family-focused social benefit cause to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with and for kids and families.

Executive

Steven Wolfe Pereira

Chief Executive Officer & Co-Founder

Susie Jaramillo

President, Chief Creative Officer & Co-Founder

Julie Fleischer

Chief Growth Officer

Anna María Chávez

Chief Impact Officer

Keith Elliott

Chief Technology Officer

Scott Traylor

Chief Product Officer

Taylor Margis-Noguera

Chief Operating Officer

Sol Trujillo

Chairman and Board Director

Charles Hudson

Board Director

Nuria Santamaría Wolfe

Chief Strategy Officer & Co-Founder

Carlos Hoyos

Chief Data Officer & Co-Founder

Steven Wolfe Pereira

Chief Executive Officer
& Co-Founder

Julie Fleischer

Chief Growth Officer

Anna María Chávez

Chief Impact Officer

Keith Elliott

Chief Technology Officer

Scott Traylor

Chief Product Officer

Taylor Margis-Noguera

Chief Operating Officer

Sol Trujillo

Chairman and Board Director

Charles Hudson

Board Director

Nuria Santamaría Wolfe

Chief Strategy Officer
& Co-Founder

Carlos Hoyos

Chief Data Officer
& Co-Founder

Investors

Advisors

Antonio Lucio

Global Chief Marketing Officer

Facebook

Bernadette Aulestia

Former President, Global Dist.

HBO

Björn Jeffery

Former CEO & Co Founder

Toca Boca

Carla Harris

Vice Chariman & Mg. Dir.

Morgan Stanley

Dan Rosensweig

President & CEO

Chegg

Danielle Lee

Chief Fan Officer

Warner Music

Lydia Jett

Investment Partner

Softbank

Melanie Healey

Board Director

Hilton, Target & Verizon

Rich Greenfield

Managing Director

Lightshed

Richelle Parham

Board Director

Best Buy, e.l.f, LabCorp

Stephano Kim

Co-Founder

BlackBoard

Steve Pamon

President & COO

Parkwood Entertainment

Network

News

  -  

7 min

Back to Press

7 min

Welcome to the World of Encantos

Author

By: Alex White-Gomez / ONE37 PM

Published

February 16, 2022

In today’s world, many children turn to unregulated social platforms to consume content and even learn from it. Although platforms like TikTok and YouTube are very entertaining, the content produced isn’t always kid-friendly nor is it considered to be a kid-safe environment.

That’s why Encantos aims to provide a safe platform whose main goal is to help kids to learn.

What is Encantos?

Encantos is a creator platform on the blockchain that is empowering creators who want to help kids learn. Encantos allow creators to build, own, and monetize their intellectual property (IP).

Furthermore, the creators producing the content for these popular social platforms are underpaid. So, the idea with Encantos is to take all the engaging and exciting ways of helping kids learn, structuring them in a kid-safe environment, and allowing the creators to make money from their hard work.

The Encantos brand was created by Latino Co-Founders Susie and Steven who are both extremely passionate about what they can do to help kids learn while supporting the creators but also hold diversity, equity, inclusion, and representation close to their core.

Their goal is to make learning for kids more interesting and bring different voices into the curriculum and make sure that all kids can easily relate to what’s being taught.

This includes 21st-century skills which aren’t taught much in today's school curriculum.

Things like critical thinking, creativity, communication, and collaboration as well as life skills like adaptability, grit, resilience, and empathy which parents want their children to learn, but can be difficult to find in the current school system. Also, let's not forget about the new literacies like financial, media, and environmental literacy.

The main goal of Encantos is to continue educating children when the school day ends, but in a fun and interactive way that kids will enjoy and seek to learn more from.

How does Web3 play a role in Encantos?

Encantos has always been based on the idea that teaching isn’t only for teachers. Many people all over the world are great creators who also have great ideas to help kids learn.

Before web3, the only place where creators could produce this kind of useful content was on platforms that own the relationship to the audience and that paid creators on an ad or engagement-based payout model.

NFTs enable creators to establish and own their intellectual property, create a direct relationship with fans, accrue value, and take control of their creative future. Encantos lets creators mint on our platform.

They are proving the promise by launching their first NFT collection, Canticos Club, from their co-founder and Chief Story Officer, Susie.

Susie created Canticos, the number one bilingual preschool brand, 6 years ago and it has become a global property with millions of devoted fans. This first NFT collection features 10,000 generative NFTs of one of the brand's favorite characters, Kiki chickie.

This helps them to earn more tokens which are used to tip creators, and develop other kinds of rewards and incentives for kids to keep them on a fun and engaging learning trajectory.

Overall, web3 creates new opportunities for business models that are beneficial to the creators, as well as serve the families and kids who are consuming the content. With that being said, NFTs play a role in the web3 world of Encantos also.

How do NFT's unlock potential for creators?

The Encantos NFT project is based on the Canticos brand which has been developed over the past 6 years and is the number one bilingual pre-school brand. Canticos can be seen on popular platforms like Nick Jr. and Amazon Prime. The first NFT drop features 10,000 generative NFTs of a character from Canticos, named Kiki.

This NFT project is built on the Ethereum blockchain and is how all the initial creators for the platform are being established. These NFTs allow creators to introduce their IP and to monetize at the outset so they can take some of their earnings from the NFTs to build their IP into content for kids.

Additionally, the NFTs allow the creators to have a direct relationship with the audience and to potentially make a living from their work.

Anyone can apply to become a creator on the Encantos platform.  Once approved, creators will have access to tools to help develop and monetize their content

Some things they look for when deciding if a creator would be a good fit for Encantos include having educational and entertaining content that teaches and which kids enjoy consuming.

One of the greatest aspects offered by Encantos is their analytical data. This data is used to help creators understand what works well, which characters consumers respond best to, where consumers are spending the most time, and what kids are learning from the content. Ultimately, the data is used to provide a better resource for children to learn from.

While the Canticos Club NFT launch is exciting for its art, collectibility, and utility, Encantos is much bigger than the average NFT project.

Read Full Article

Careers

Big on stories. Huge on purpose.

Careers

Big on stories.
Huge on purpose.

Our People

We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.

Core Values

We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning,
more love.

Quick Facts

Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App”. We’ve become the premier publisher of kids and family books focused on diversity, equality and inclusion. Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description. We’re fans of compassion, merengue, and hugs.

Our People

We’re a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.

Core Values

We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning, more love.

Quick Facts

Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreen’s “Best Learning App”.
We’ve become the premier publisher of kids and family
books focused on diversity, equality and inclusion.
Based in Culver City, CA with its main creative studio in NYC, Encantos is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description.
We’re fans of compassion, merengue, and hugs.

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